Labubu vs Jellycat : 9 Reasons One Might Be Your Next Favorite Plush

I’ve always been a sucker for adorable plush toys, and lately, I’ve been torn between two of the cutest contenders out there: Labubu and Jellycat. These brands have taken the stuffed animal world by storm, each with their own unique charm. Whether you’re shopping for yourself, your kids, or a special gift, you might be wondering which one is worth your money. In this ultimate showdown, I’ll break down everything you need to know about Labubu vs. Jellycat—from design and quality to pricing and collectibility. Let’s dive in and find out which plush toy steals the show!

1. What Are Labubu and Jellycat Plush Toys?

Before we get into the nitty-gritty, let’s talk about what makes these two brands stand out. Both Labubu and Jellycat create plush toys, but their vibes are totally different.

Labubu: The Quirky Collectible

Labubu, created by the Hong Kong-based brand Pop Mart, is a mischievous, toothy creature with a playful, almost gremlin-like aesthetic. These toys are part of the designer toy movement, often released in limited-edition series. Their bold colors and quirky designs make them a hit among collectors and fans of pop culture.

Jellycat: The Classic Cuddler

Jellycat, a UK-based company, is all about soft, huggable stuffed animals with a timeless appeal. From bunnies to dragons, their plush toys are known for their super-soft fabrics and whimsical yet elegant designs. Jellycat is a go-to for parents, gift-givers, and anyone who loves a cozy companion.

2. Design and Aesthetic: Which One’s Cuter?

Choosing between Labubu and Jellycat often comes down to personal taste. Let’s compare their looks!

Labubu’s Playful Edge

Labubu’s designs are bold and quirky. Think big eyes, sharp teeth, and vibrant colors. They often come in themed series, like zodiac-inspired or holiday editions, which adds to their collectible appeal. If you love a toy that’s a bit edgy and stands out on a shelf, Labubu’s your guy.

Jellycat’s Soft Charm

Jellycat goes for a softer, more traditional aesthetic. Their plushies, like the iconic Bashful Bunny, have floppy ears, round faces, and pastel tones. They’re designed to be endlessly huggable, with a look that screams classic comfort. Perfect for kids or anyone who loves understated cuteness.

3. Quality and Materials: How Do They Feel?

When it comes to plush toys, the feel is everything. Let’s see how these two stack up.

Labubu’s Sturdy Build

Labubu plush toys are made with high-quality polyester and often have a slightly firmer stuffing, which helps them hold their shape for display. The stitching is solid, and the materials are durable, making them great for collectors who want their toys to last.

Jellycat’s Cloud-Like Softness

Jellycat is the gold standard for softness. Their plushies use premium polyester fibers and feel like hugging a cloud. The fabrics are designed to withstand lots of cuddling, though they might need a gentle wash to stay pristine. If snuggle factor is your priority, Jellycat wins hands-down.

4. Price Comparison: Which Offers Better Value?

Budget matters, so let’s break down the costs.

Labubu Pricing

Labubu plush toys typically range from $20 to $50, depending on size and rarity. Limited-edition or collaboration pieces can go for $100 or more on resale markets. They’re pricier for collectors but offer unique value for fans of designer toys.

Jellycat Pricing

Jellycat plushies are more affordable, with prices ranging from $15 to $40 for most standard sizes. Larger or specialty designs might hit $60–$80. They’re a great value for everyday buyers looking for a high-quality gift without breaking the bank.

5. Collectibility: Are They Worth the Hype?

For some, plush toys are more than just toys—they’re investments. Let’s talk collectibility.

Labubu’s Collector Craze

Labubu thrives in the collector’s market. Limited-edition releases, like those tied to artists or events, often sell out fast and can fetch high prices on platforms like eBay. If you love the thrill of hunting for rare finds, Labubu is a dream.

Jellycat’s Growing Fanbase

Jellycat has a cult following, especially for discontinued designs like the “Fuddlewuddle” series. While not as hyped as Labubu, certain rare Jellycats can still command decent resale value. Their appeal lies more in emotional attachment than market frenzy.

6. Target Audience: Who Are They For?

Both brands cater to different crowds. Here’s the breakdown.

Labubu’s Trendy Vibe

Labubu appeals to teens, young adults, and collectors who love trendy, pop culture-inspired items. They’re perfect for display in a dorm room or as part of a curated toy collection.

Jellycat’s Universal Appeal

Jellycat is for all ages—babies, kids, teens, and adults. Their plushies are often gifted for birthdays, baby showers, or holidays, making them a versatile choice for anyone who loves soft toys.

Affiliate Pick: Jellycat Bashful Bunny

The Jellycat Bashful Bunny is a fan favorite for a reason. Its ultra-soft fur and floppy ears make it perfect for kids or as a heartfelt gift. I love how it adds a touch of cozy charm to any nursery or bedroom!

7. Availability: Where Can You Buy Them?

Let’s talk about where to snag these adorable plushies.

Finding Labubu

Labubu toys are primarily sold through Pop Mart’s website, select retailers, or specialty toy stores. Limited editions often drop online or at Pop Mart stores, so you’ll need to act fast. Check sites like eBay for rare finds.

Shopping for Jellycat

Jellycat is widely available at retailers like Amazon, Nordstrom, and independent gift shops. Their official website also has a full catalog. You’re less likely to face sell-outs, but popular designs can still go quickly.

8. Care and Durability: How Long Will They Last?

Plush toys take a beating, especially if kids are involved. Here’s how they hold up.

Labubu Care Tips

Labubu’s firmer stuffing makes them less prone to flattening, but they’re best spot-cleaned to preserve their vibrant colors. Keep them away from rough play to maintain their collectible condition.

Jellycat Care Tips

Jellycat plushies are machine-washable (in a pillowcase, on gentle cycle), which is a huge plus for parents. Their soft fabrics can pill over time, so handle with care to keep them looking new.

9. Giftability: Which Makes the Better Present?

Plush toys make amazing gifts, but which one shines brighter?

Labubu as a Gift

Labubu is a fantastic choice for teens or collectors who appreciate unique, trendy items. They’re great for birthdays or as a “just because” surprise for someone who loves quirky decor.

Jellycat as a Gift

Jellycat’s universal appeal makes it a slam-dunk for baby showers, holidays, or kids’ birthdays. Their timeless designs and snuggly feel are hard to beat for heartfelt gifting.

Affiliate Pick: Labubu Limited-Edition Plush

Want to wow a collector? This Labubu limited-edition plush is a showstopper with its bold design and rare status. It’s a must-have for any Pop Mart fan!

10. Community and Brand Vibe: What’s the Fandom Like?

Both brands have passionate fans, but their communities feel different.

Labubu’s Pop Culture Fandom

Labubu fans are all about the hype. You’ll find them on Instagram and TikTok, showing off their collections and chasing the latest drops. The community is vibrant and trend-driven, with a focus on exclusivity.

Jellycat’s Cozy Community

Jellycat’s fandom is more wholesome, with parents, kids, and plush enthusiasts sharing photos of their cuddly companions. Their social media is full of heartwarming moments and gift ideas, creating a warm, inclusive vibe.

11. Which One Should You Choose?

So, Labubu or Jellycat? Here’s my take based on your needs:

Choose Labubu If:

• You’re a collector or love unique, limited-edition items.

• You want a bold, trendy toy for display.

• You’re into pop culture and vibrant designs.

Choose Jellycat If:

• You want a super-soft, huggable toy for kids or gifting.

• You prefer timeless, classic designs.

• Budget and accessibility are important.

Labubu vs Jellycat—It’s All About You!

After diving deep into the world of Labubu and Jellycat, I can honestly say both brands have something special to offer. Labubu brings the excitement of collectibility and bold design, while Jellycat delivers unmatched softness and timeless charm. Your choice depends on what you’re after: a quirky collector’s piece or a cuddly companion for all ages. Personally, I’m tempted to grab one of each—why not mix a little mischief with some cozy vibes? Let me know in the comments which one you’re leaning toward, and happy plush hunting!