Have you noticed those adorable, quirky toys popping up everywhere? From Labubu keychains dangling on designer bags to Jellycat plushies stacked on TikTok creators’ shelves, and Crybaby figurines sparking joy, these toys are taking 2025 by storm. If you’re thinking about starting a Labubu, Jellycat, and Crybaby collection, you’re in the right place! This guide will walk you through everything you need to know, from why these toys are so popular to where to buy them and how to grow your collection without breaking the bank.
Let’s dive into the world of “kidult” collectibles and explore how you can join this nostalgic, fun trend!
Why Are Labubu, Jellycat, and Crybaby Toys So Popular in 2025?
Before we get into the nitty-gritty of starting your collection, let’s talk about why these toys are such a big deal. According to sources like Vogue Business and The Mirror, the rise of these toys is tied to a few key trends:
- Nostalgia and Comfort: In a world full of stress, adults are turning to toys that remind them of simpler times. Labubu, Jellycat, and Crybaby toys tap into that “inner child” vibe, offering a sense of playfulness and escapism. see here
- Social Media Hype: TikTok and Instagram are flooded with unboxing videos, with hashtags like #Labubu racking up over 1.2 million posts. Celebrities like Rihanna, Dua Lipa, and Lisa from Blackpink have been spotted with Labubu charms, fueling the craze.
- Blind Box Excitement: Labubu and Crybaby toys are often sold in blind boxes, meaning you don’t know which design you’ll get until you open it. This surprise element is addictive, like opening a pack of Pokémon cards!
- High Resale Value: Limited-edition Labubu toys have sold for hundreds of dollars on platforms like StockX, with some fetching a 24% premium over retail. Collectors see these as investments, not just toys.
These toys aren’t just for kids—they’re a cultural phenomenon, blending fashion, nostalgia, and social expression. Now, let’s get started on building your collection!
Step 1: Understanding the Toys
Each of these toys has its own unique vibe. Here’s a quick breakdown to help you decide which ones to focus on:
| Toy | Brand | Description | Price Range |
|---|---|---|---|
| Labubu | Pop Mart | Furry, elf-like creatures with toothy grins, sold as keychains or plushies. | $13–$100 |
| Jellycat | Jellycat | Ultra-soft plush toys in quirky designs, like animals or food items. | $15–$80 |
| Crybaby | Pop Mart | Small figurines or plushies with teary eyes and cute outfits. | $10–$50 |
Tip: If you love surprises, Labubu and Crybaby blind boxes are perfect. If you prefer cuddly toys, Jellycat is your go-to!
Step 2: Where to Buy Your Toys
Finding these toys can be tricky because they often sell out fast. Here are the best places to shop:
- Official Stores:
- Pop Mart: The official seller of Labubu and Crybaby. Check their website or visit stores in cities like London or Singapore. They also have Robo Shops (vending machines) at places like Selfridges.
- Jellycat: Shop directly at us.jellycat.com or retailers like The Paper Store.
- Online Retailers:
- Amazon: Great for Jellycat plushies and some Labubu items, but watch out for fakes. search here
- eBay or StockX: Ideal for rare Labubu or Crybaby toys, though prices can be high.
- Physical Stores:
- Check department stores like Harrods or Selfridges for Labubu pop-ups. Jellycat is widely available at toy stores or boutiques.
- Collector Communities: Join Reddit groups like PopMartCollectors or Jellycatplush to trade or buy from other fans.
Pro Tip: Follow Pop Mart and Jellycat on social media for restock alerts. Labubu drops sell out in minutes!
Affiliate Product: Jellycat Bashful Beige Bunny
This super-soft bunny is a must-have for any Jellycat collector. Its floppy ears and cuddly fur make it perfect for display or snuggling. I love how versatile it is—you can place it on a shelf or gift it to a friend!
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Step 3: Building Your Collection on a Budget
Collecting can get pricey, especially with Labubu resale prices soaring. Here’s how to keep costs down:
- Start Small: Buy one or two toys from each brand to see what you love. A single Jellycat plush or Crybaby blind box is a great entry point.
- Avoid Resale Hype: Skip overpriced rare Labubu toys on eBay unless you’re sure they’re worth it.
- Trade with Collectors: Use Reddit or TikTok to swap duplicates, especially for Labubu and Crybaby blind boxes.
- Wait for Sales: Jellycat often goes on sale during holidays, and Pop Mart occasionally offers discounts.
Fun Fact: Some collectors spend thousands, but you can build an awesome collection for under $100 if you shop smart!
Step 4: Displaying and Caring for Your Collection
Once you’ve got your toys, you’ll want to show them off! Here are some ideas:
- Shelves or Display Cases: Arrange Jellycat plushies on a shelf or keep Labubu and Crybaby figurines in a glass case to protect them.
- Bag Charms: Clip Labubu keychains to your bag for a trendy look, like Rihanna or Lisa from Blackpink.
- Cleaning Tips:
- For Jellycat: Spot clean with a damp cloth to keep the fur soft.
- For Labubu and Crybaby: Use a soft brush to remove dust from plush or vinyl figures.
- Storage: Keep toys out of direct sunlight to prevent fading, and avoid leaving them in cars, as heat can damage them.
Warning: Be careful with Labubu and Crybaby blind boxes—some collectors have reported fakes. Always buy from trusted sellers!
Affiliate Product: Pop Mart Labubu Exciting Macaron Blind Box
This blind box is so much fun! You could unbox a Labubu in flavors like Sea Salt Coconut or Soy Milk. The surprise element keeps you coming back for more, and they look adorable on a keychain.
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Step 5: Joining the Collector Community
One of the best parts of collecting is connecting with other fans. Here’s how to get involved:
- Social Media: Follow hashtags like #Labubu, #Jellycat, and #Crybaby on TikTok and Instagram. Share your unboxing videos or collection pics!
- Reddit: Join r/PopMartCollectors for Labubu and Crybaby tips or r/Jellycatplush for plushie love.
- Meetups: Look for Labubu-themed events or toy collector meetups in your area. Some fans even host Labubu raves!
Collector Story: One Reddit user shared how they started with one Labubu and ended up with 17 because the thrill of blind boxes was so addictive!
Step 6: Staying Ahead of the Trends
The toy world moves fast, so here’s how to stay in the loop:
- Follow New Releases: Pop Mart drops new Labubu and Crybaby series regularly, like the Tasty Macaron or Have A Seat collections. Jellycat releases new designs in spring and Christmas.
- Watch for Collabs: Celebrities and brands often collaborate with Pop Mart, driving up demand. Keep an eye on Lisa from Blackpink’s fave Labubu picks!
- Check Resale Platforms: Sites like StockX show which toys are trending and their resale value.
Fun Fact: Labubu was the #1 collectible on StockX in 2025, beating out even high-end sneakers!
Crybaby toys with their signature teary eyes, ready to join your collection!
Affiliate Product: Pop Mart Crybaby Powerpuff Pendant Blind Box
These Crybaby pendants are too cute, with their little tears and Powerpuff-inspired designs. They’re perfect for clipping onto a bag or displaying on a shelf. A great addition for any collector!
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Tips for Long-Term Success
Want your collection to shine for years? Here are some final tips:
- Document Your Collection: Take photos or make a list of your toys to track what you have and avoid duplicates.
- Invest Wisely: If you’re eyeing rare Labubu toys, research their resale value on StockX or eBay first.
- Have Fun: Collecting is about joy, not stress. Don’t feel pressured to buy every new release—just pick what you love!
Whether you’re drawn to the mischievous grin of Labubu, the cuddly charm of Jellycat, or the teary-eyed cuteness of Crybaby, starting a collection is a fun way to embrace your playful side. So, grab a blind box, cuddle a plushie, and join the “kidult” craze!
Ready to Start Your Collection?
Now that you know the ins and outs of starting a Labubu, Jellycat, and Crybaby collection, it’s time to take the plunge. Head to Pop Mart, Jellycat, or Amazon to snag your first toy, and don’t forget to share your collection on TikTok or Reddit. Happy collecting!
